

There's usually a website that hasn't been touched in years. Maybe some Google Ads burning through budget with no clear idea of what they're returning. A front desk that follows up on leads when time allows. And a discharge process that ends with a handshake and hope.
None of that is a people problem. It's a systems problem.
Every week, patients are discharged without a follow-up...
Leads come in and wait too long for a response...
Clinics pray for referrals as it's their only source of new patients...
The clinic is busy, but it's not growing the way it should be. This handbook is about fixing that.
Andrew Vertson built this system in his own clinics at Intecore PT before teaching it to anyone else.
The ads, the automations, the follow-up sequences — all tested across multiple locations in his California and Washington clinics before a single clinic owner saw them.
Satkalyan Kaur has spent over 12 years running online marketing for clinic owners worldwide. Between the two of them, they've seen what works, what doesn't, and why most clinics stay stuck.
And they've put together everything they know that works, inside this handbook.
There's usually a website that hasn't been touched in years.
Maybe some Google Ads burning through budget with no clear idea of what they're returning.
A front desk that follows up on leads when time allows. And a discharge process that ends with a handshake and hope.
None of that is a people problem. It's a systems problem.
Every week, patients are discharged without a follow-up...
Leads come in and wait too long for a response...
Clinics pray for referrals as it's their only source of new patients...
The clinic is busy, but it's not growing the way it should be. This handbook is about fixing that.
Andrew Vertson built this system in his own clinics at Intecore PT before teaching it to anyone else.
The ads, the automations, the follow-up sequences — all tested across multiple locations in his California and Washington clinics before a single clinic owner saw them.
Satkalyan Kaur has spent over 12 years running online marketing for clinic owners worldwide. Between the two of them, they've seen what works, what doesn't, and why most clinics stay stuck.
And they've put together everything they know that works, inside this handbook.
The 3 Marketing Pillars Every Clinic Needs
Most owners focus on one and ignore the other two. This section covers all three — past patients, referral sources, and new patient acquisition — and how to run them at the same time.
How to Run Google Ads the Right Way
Why most clinic owners try it, get frustrated, and quit right before it starts working. What actually affects your results. And two real campaigns — running right now in California — generating over 100 leads a month at $1,500/month in spend.
Go High Level Setup — Step by Step
Ten steps, in the right order, with exact menu paths. Domain setup, custom values, tags, Google Ads conversion tracking, and email templates. The steps that matter and why skipping one breaks something downstream.
How to Build an Automation From Scratch
Triggers, timers, internal notifications, email steps, tags... The exact framework you can use to build anything — not just the five automations in this guide.
The 5 Automations Every Clinic Should Be Running
The 5 patient automations that retain patients, generate referrals, and convert leads — with the psychology behind each one, exactly what they do, and fill-in-the-blank email frameworks so you can write them today.
A 30-Day Launch Plan
Most clinic owners take 6 months (or more!) to get set up. This handbook gives you a week-by-week plan so you can hit the ground running within 30 days or less.
The 3 Marketing Pillars
Every Clinic Needs
Most owners focus on one and ignore the other two. This section covers all three — past patients, referral sources, and new patient acquisition — and how to run them at the same time.
How to Run Google Ads
the Right Way
Why most clinic owners try it, get frustrated, and quit right before it starts working. What actually affects your results. And two real campaigns — running right now in California — generating over 100 leads a month at $1,500/month in spend.
Go High Level Setup — Step by Step
Ten steps, in the right order, with exact menu paths. Domain setup, custom values, tags, Google Ads conversion tracking, and email templates. The steps that matter and why skipping one breaks something downstream.
How to Build an Automation
From Scratch
Triggers, timers, internal notifications, email steps, tags... The exact framework you can use to build anything — not just the five automations in this guide.
The 5 Automations Every Clinic Should Be Running
The 5 patient automations that retain patients, generate referrals, and convert leads — with the psychology behind each one, exactly what they do, and fill-in-the-blank email frameworks so you can write them today.
A 30-Day Launch Plan
Most clinic owners take 6 months (or more!) to get set up. This handbook gives you a week-by-week plan so you can hit the ground running within 30 days or less.

Clinic 1 · 105 conversions · 235 phone calls · $15.46/conversion · $1,620 spend

Clinic 2 · 87 conversions · 208 phone calls · $17.77/conversion · $1,550 spend
Under $18 to get a potential patient to take action. If your average patient is worth $1,200, you need one in every 67 leads to book just to break even. Most well-run clinics do significantly better than that. The ads bring the lead in. The system in this handbook is what converts them.

Clinic 1 · 105 conversions · 235 phone calls · $15.46/conversion · $1,620 spend

Clinic 2 · 87 conversions · 208 phone calls · $17.77/conversion · $1,550 spend
Under $18 to get a potential patient to take action. If your average patient is worth $1,200, you need one in every 67 leads to book just to break even. Most well-run clinics do significantly better than that. The ads bring the lead in. The system in this handbook is what converts them.

"Andrew’s strategies helped us 5X our net revenue in just 2 years"
"PT Clinic Metrics guided our business operations from top to bottom — marketing, hiring, cash flow, and productivity. Having Andrew on your side is a no-brainer.”
Arlan Alburo, CEO, Orthopedic and Balance Therapy Specialists


"From feeling powerless to leading with confidence.”
"With Andrew’s system, I now make confident business decisions. I finally feel like the owner — not the overworked operator.”
Oliver Hall, PT, PRCOwner, Inspire Physical Therapy, Colchester, VT


"From Sole Proprietor to Business Owner - Andrew Made the Shift Possible"
"Andrew's tactical approach to metrics have
helped me objectively understand my business. After practicing for more than a decade, it's easy to 'feel' the holes in your business. Now I can accurately pinpoint the holes and make intelligent business decisions."
Dr. Brian Paris, DCCEO, Advanced Wellness Systems, Rockville, MD


© Copyright 2025 | PT Clinic Metrics | All Rights Reserved.

"Andrew’s strategies helped us 5X our net revenue in just 2 years"
"PT Clinic Metrics guided our business operations from top to bottom — marketing, hiring, cash flow, and productivity. Having Andrew on your side is a no-brainer.”
Arlan Alburo, CEO, Orthopedic and Balance Therapy Specialists


"From feeling powerless to leading with confidence.”
"With Andrew’s system, I now make confident business decisions. I finally feel like the owner — not the overworked operator.”
Oliver Hall, PT, PRCOwner, Inspire Physical Therapy, Colchester, VT


"From Sole Proprietor to Business Owner - Andrew Made the Shift Possible"
"Andrew's tactical approach to metrics have
helped me objectively understand my business. After practicing for more than a decade, it's easy to 'feel' the holes in your business. Now I can accurately pinpoint the holes and make intelligent business decisions."
Dr. Brian Paris, DCCEO, Advanced Wellness Systems, Rockville, MD

Copyright 2025 - PT Clinic Metrics - All Rights Reserved